Ralph Lauren to give our roads some class... and/or broken celebrities

Well, if PUMA releasing their new line of designer bicycles wasn't a big enough surprise to you, then this will be because Ralph Lauren and their team of hipsters seem to have jumped on the band wagon also!


Whilst these are concepts for now, there seems to be enough buzz online for Ralph Lauren to go into production in a limited run, collaborating with Affinity Cycles. So, purchase some spandex, rent a cozy garage, and start training for a triathlon (a decent enough excuse to persuade your friends that you bought it for you fitness and not your image.)

That said they don't seem to have any breaks, so if its cool that your looking for, then definitely think twice before you empty your pockets, because if crashing into a wall in front of hundreds of people on a NORMAL bike seems bad, then imaging doing the same one of these.... OOOuuuuff!

Who knows, maybe it will persuade the wealthy celebs to get off their chauffeur driven arses and set a good example. Alternitaively, rather than cursing at them from the other side of a TV screen, gleaming like cherubs on the red carpet, you'll find 'em in a tangle heap at the bottom of some piss stained stair well, where you could remind them kindly, that they should have bought a normal bike.